Free Essays on Marketing Mix Paper

Marketing Mix Paper According to the textbook Contemporary Marketing Wired (1998) by J. Boone and S. Kurtz, the concept of marketing is defined as follows; â€Å" Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." To bring this conceptual goal to fruition marketers have essentially four variables to use when crafting marketing strategies and writing a marketing plan. They are price, promotion, product and distribution (also called placement). They are sometimes referred to as the 4P's and all marketing decisions generally fall into one of the four controllable categories. The term â€Å"marketing mix† or 4 P’s, became popular in 1964 by Neil H. Borden whose original marketing ingredients included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding analysis.(1964). This was later grouped into the four categories previously mentioned. The marketing mix is the parameters that the marketer or marketing manager can control (subject to the external and internal constraints of the marketing environment at large). The marketers goal is to always make decisions that focus each of the 4 P’s on the consumers in the target market in order to generate perceived value and create a favorable customer response. The term â€Å"product† in the marketing mix alludes to not only tangible physical products but services as well. Product decisions are also encompassed in this category and include: brand name, functionality, quality, styling, safety, packaging, warranty, repairs and support, and accessories and services. The term â€Å"price† in the 4 P’s refers too much more than assigning a single cost to a produc... Free Essays on Marketing Mix Paper Free Essays on Marketing Mix Paper Marketing Mix Paper According to the textbook Contemporary Marketing Wired (1998) by J. Boone and S. Kurtz, the concept of marketing is defined as follows; â€Å" Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." To bring this conceptual goal to fruition marketers have essentially four variables to use when crafting marketing strategies and writing a marketing plan. They are price, promotion, product and distribution (also called placement). They are sometimes referred to as the 4P's and all marketing decisions generally fall into one of the four controllable categories. The term â€Å"marketing mix† or 4 P’s, became popular in 1964 by Neil H. Borden whose original marketing ingredients included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding analysis.(1964). This was later grouped into the four categories previously mentioned. The marketing mix is the parameters that the marketer or marketing manager can control (subject to the external and internal constraints of the marketing environment at large). The marketers goal is to always make decisions that focus each of the 4 P’s on the consumers in the target market in order to generate perceived value and create a favorable customer response. The term â€Å"product† in the marketing mix alludes to not only tangible physical products but services as well. Product decisions are also encompassed in this category and include: brand name, functionality, quality, styling, safety, packaging, warranty, repairs and support, and accessories and services. The term â€Å"price† in the 4 P’s refers too much more than assigning a single cost to a produc...

How to Write an Academic Case Study

How to Write an Academic Case Study How to Write an Academic Case Study A case study is a research design or method of analysis that seeks to investigate an individual, group, or phenomenon. It lays out key themes and results to understand past and future trends, and aims to explain a problem with more clarity. Often, a case study examines in detail a single subject to arrive at a clear understanding of the matter. It can include a comparative investigation to show relationships between two or more subjects. Before you begin to write your case study, read this guide to help you prepare and understand how to do it properly and effectively. Step 1: Determine the topic of your study. Identify what you would like to investigate. What issues have you discussed in class? Is there something currently trending on social media or in the news that is of interest to you? Once you decide upon a subject, do further research and interviews to narrow down your focus. Look for information in books, magazines, newspapers, and online journals. Remember to take as many notes as you can as you go along and keep a list of all your resource materials. (You will need this list when citing your references at the end of your study.) Determine whether anyone has done the same study in the past; this will allow you to refine your work or find a different angle. Reviewing similar studies will provide style and investigative ideas that you might like to try on your own. Step 2: Choose your study type. There are four types of case studies, depending on your goal and purpose. These include: Illustrative An illustrative (or descriptive) study uses one or two instances of an event or phenomenon to give readers a clearer overall picture. It aims to give readers a common language and understanding about the given topic. Exploratory Exploratory (or pilot) case studies aim to find patterns in the data gathered and create a model for easier visualization of that data. They rely on a pre-existing collection of information from which to make an interpretation. The main goal of an exploratory study is to identify questions and select methods of measurement prior to the main investigation. Cumulative A cumulative study combines information from several sources gathered at different times for greater generalization. This reduces costs and time spent on repetitive studies. Critical instance The purpose of this study is to examine one or more situations to scrutinize a generalized or universal assumption. Critical instance case studies are typically used in cause and effect situations. Step 3: Have a clear structure and style. A case study seeks to discover new understandings about a particular issue. It can also contribute to an existing body of knowledge. Therefore, your work should have a clear and organized structure and writing style. Here are some key elements to take note of as you begin writing your study: Introduction The introduction captures the scope and purpose of your idea; it addresses why and how the case will address the chosen topic. When writing your introduction, try to answer these four questions: What am I studying? Describe the subject of analysis. Briefly explain what elements of the case will help broaden knowledge about it. Why is it important to investigate this topic? Explain the significance of your research issue. Describe why you believe your study design and subject of analysis are essential in understanding the chosen topic. What was presently known before this study was conducted? Give your readers the background information they need to understand why you are writing this study. Describe how your case will prove useful in exploring new knowledge about the topic at hand. How will this study advance further knowledge? Describe why your case study will provide new ways of understanding your topic and how it will expand currently documented knowledge. These questions should be answered in a few paragraphs. (If you are addressing a complex problem, more elaborate background information is required.) Literature Review A literature review includes a historical interpretation of your subject. Background information included here should be well-organized to help your readers better understand the issue. Here are some tips for writing a solid literature review: Cite and summarize studies that used a similar subject of analysis to tackle a research problem. Include a description of any recent work that supports your analysis and the questions you are asking. Explain how it introduces new ideas that can pave the way for future research, or how it provides a new understanding. Synthesize or combine any literature that pertains to unanswered questions and unresolved concerns about the topic. Describe how your subject of analysis will help address these concerns. Method In this section, explain your reasons for selecting the topic and the strategy used in answering research questions. Descriptions of the method can vary according to the type of analysis in which your case study is framed. The four subjects of analysis and how to describe your method according to each subject are: Incident/event The incident looks at a rare happening in order to find new ways of thinking about the broader problem or to test a hypothesis. For a case study about a critical incident, describe the method used to highlight the event. Explain how you determined the validity of the case to discover broader perspectives or new findings with respect to the research. Person Describe why you chose to focus on this individual. What experience does he or she have that provides an opportunity to promote new knowledge? Include the person’s background information; this will help readers understand the importance of his/her experiences to your study. (When mentioning more than one person, clearly differentiate them from others and explain how they are useful to your research.) Place Describe the essential attributes of the place or arena in which the topic exists (physical, social, economic, cultural, political, etc.). Explain the method used for choosing this place and how it sheds light on new knowledge. Clearly establish why it has been chosen as the topic. Phenomenon Any fact or circumstance that can be observed or studied but is not clearly understood can be a phenomenon. In social and behavioral sciences, this may focus on human interaction within a complex social, economic, cultural, or physical setting. Discussion The discussion section should focus on interpreting and drawing conclusions about the significant findings you’ve gathered. This section should have the following objectives: State the major findings Restate why you focused on the research problem or subject of analysis. In a declarative, straightforward, and succinct statement, describe your findings. Emphasize unexpected data and present it clearly. Explain the essence of the findings Describe the meaning of your findings and why they are significant. Start with the most important or unexpected findings and review each one. Link the findings to similar existing studies Acknowledge the relationship of your findings to that of prior studies, especially if your subject of analysis was inspired by others. Comparing and contrasting helps to establish the importance of your results and differentiates your analysis from previous research. Identify the limitations of your study Explain the limitations of your study as well as any unanswered questions that could not be addressed (or why they are not significant). Suggest areas for future research Lead the way for future research on your topic. There may be additional questions related to the topic that can lend themselves to further investigation. Conclusion Using direct, simple language, summarize your conclusion and highlight how your results differ from or strengthen the conclusion of previous studies. Synthesize the key findings and clearly state how they answer the research questions. Writing a case study requires time and a great deal of research. If you are unsure of how to get started, consider hiring a writing professional. The experts at can help you craft a well-thought-out and articulate academic case study. We provide academic essay writing assistance in Toronto 24 hours a day, 7 days a week.

Should the united states government provide the affordable health care Essay

Should the united states government provide the affordable health care - Essay Example Health consumers are not only assured of affordable healthcare but also assured of provision of quality medical services. However, critics have emerged on whether the provision of affordable medical services is appropriate. The critics are based on the assumptions that the creation of affordable care act is expensive and the burden would be transferred to the tax payer. Additionally, medical institutions have also cited that they have incurred minimized profits since the creation of the affordable care act. However, the government stills maintains the position that the affordable care act is helpful for both individual as well as health institutions. This paper will analyze whether the provision of affordable act is appropriate. In addition the paper will create a balance between the main critics of the act and the benefits of the act and determine the appropriate position. In an argument by McDonough since the creation of the affordable act in the United States significant changes has been experienced in the health care field (42). The author cites the number of health consumers that have been enabled to access quality health care services (McDonough 42). Before 2010, many consumers were not able to access quality medical services due to their financial status. They depended on small pharmacies and health clinics to access medical care. The quality of medical care provided in these facilities is below the required by the national health bodies. However, this remained the only healthy option available for poor persons. After the creation of the affordable act, people have been enabled to access medical care in more resourceful medial institutions at prices they could afford. In an argument by Donald this has significantly reduced immortality rates in the United States (44). The author presents data that proves the assumption that the number of death re corded after the creation of the affordable

Strange Meeting Essay Example | Topics and Well Written Essays - 1000 words

Strange Meeting - Essay Example And in the words of Owen’s Preface – All a poet can do today is warn. Structurally, the poem is composed of 44 lines of Iambic pentameter, divided into 4 irregular stanzas: the first, 3 lines; the second, 7; the third, 29; and the last, 5. Owen makes use of a lot of Assonance. In the first stanza, we have: down, profound, piteous, recognition, fixed, distressful, bless. Stanza three contains the following: guns, thumped, flues. There are many others scattered throughout the rest of the poem. Then, we have Alliteration. In the first stanza alone, we have: down, dull; granites, groined. Stanza two has: sprang, stared; smile, sullen. The third stanza yields the following: made, moan; hopelessness, hope; wildest, world; boil, bloody; mine, mystery, mastery; miss, march; wash, wells. This stanza and the last yield many more. The reader finds a single example of onomatopoeia and it is found in the third stanza: And no guns thumped or down the flues made moan. There are two evidences of hyperbole and they are both mentioned in the long, middle stanza: With a thousand pains that visions face was grained and Then, when much blood had clogged their chariot wheels.. It seemed that a thousand pains and much blood are exaggerated. Personification may also be found in the poem. In the short first stanza: Through granites which titanic wars had groined. (Wars are to humans who can groin or reproduce). In the second stanza, Lifting distressful hands, as if to bless (Hands may be lifted, but it is the person himself who can feel distress and may bless). Going more deeply into the poem, in lines 1-3, the poet Owen sets the scene. Holes, caverns, tunnels – these form a recurring image in his mind and find their way into the poem. Titanic Wars imply not just World War I in which Owen fought, but conflicts through history on a gigantic scale. In lines 4-10,

Stock Market and Brand Portfolio Essay Example for Free

Stock Market and Brand Portfolio Essay 1. Brand Portfolio a. What is your 5 year plan regarding the brand portfolio across the two markets. Give justification Our Period 2 results have swept the industry and we have become number one team in our industry. We are the leaders in value market shares (23%) and unit market shares (29%) in Squazols market. Our 5 year plan will focus on maintaining the brand equity in the Squazols market as we can see the 5-year anticipatory growth in manufacturing and construction sector and we have products strategically placed in Squazols market. Although we have invested in RD of new product in Trigols market on anticipation of new segment in Utility, but as Trigols market is capital intensive and we don’t have market statistics to support new products in that market, we do not see requirement to diversify into Trigols market. Our plan will be to slowly diversify in the new market based on Ansoff’s grid platform, if we anticipate the need. Eg: based on profitability and market growth and share, we will position our products as Stars (with RD expenditure) or if it does not perform well, we can withdraw the product, and diversify into Trigols market. a. How much do you think will be your stock price index after 5 years As per our actual SPI rise from Period 1 to Period 2, it has increased by (1266-1061)/1061 = 19.3 %. Now, as we have been number two player in the Buffalo industry in period 1, and have become market leader in period 2, we anticipate similar growth pattern in future with an average 20% growth year on year. As such, our 5 year conservative estimate for SPI will be ((1.2)^4)*1266= 2625.17 assuming 20 % year on year growth due to our strategies and brand portfolio as described above. [emailprotected] Verify your industry team on the marketing plan doc Identify the same in the subject in the email

Terrorist Bombs In The U.s. Essay -- essays research papers

Although the people of the United States are still concerned with the threat of international terrorists attacking our land and citizens, there has been an alarming increase in domestic terrorism that has raised the nation’s concern about this problem. This increase in terrorist activity has not been imported from other countries but has had it’s start within our nations boundaries. This increased violence seems to be aimed at influencing governmental policy and public opinion. â€Å"The recent increase in domestic violence is said to be associated with the rise of anti-government sentiment and the proliferation of self-styled militia and paramilitary groups - some of which take extremist positions on race, religion, federal authority, gun control, or taxation (Fisher 1998).† One of the most devastating and well known forms of terrorism are bombings. Most of the violence associated with anti-governmental attacks takes this form. According to a recent Bureau of Alcohol, Tobacco and Firearms (ATF) report, bombings or attempted bombings increased from 2,098 in 1990 to 3,199 in 1994 (the latest year available), a 52% increase. Property damage from bombings rose to $7.5 million, with 308 people injured and 31 killed. This does not take into account the tragic Oklahoma City bombing in 1995. Some ATF experts believe that it is the ready availability of materials and easy access to instructions and explosives information on the internet that has been the reason for this increase of bombings. There are several theories in the class text that help to explain the justification behind the actions of these local terrorist in our country. H. H. A. Cooper (1977) describes one called the â€Å"doctrine of necessity.† He believes that these terrorist cannot accept the world as it is and they also reject the possibility of peaceful means for social change. This is why they become terrorist. Cooper feels most of the terrorist do not enjoy the thought of random violence and murder but that they are driven by their utter hatred of the social status quo. He believes the first step in being a terrorist is the violent rejections of normative society. Although most terrorist do not enjoy violence or wish to adopt terrorist methods, Cooper feels that they are forced toward violence. Violence becomes necessary because there is no other alternative for correcting the injustices of contempor... ...vehicle that we have that has communication devices, computers, and so on for the incident. It kind of looks like a mobile home. There are usually people who are in charge of specific responsibilities that order things to happen. Traffic control, media, ground assault, surveillance, air, security and so on. By speaking with this officer, I learned that there are many aspects of terrorism. Even though many terrorist events have not happened here in Los Angeles, there are agencies and people that have training and are prepared just in case some thing were to happen. There are many things that can be looked for that alert of possible terrorist threat. This terrorist threat is very real here in Los Angeles because of the society involved in Los Angeles. As in the theories discussed earlier, there are people who have bad social conditions in Los Angeles and there is also a proliferation of different races. This could cause some friction. Also there are many who believe that Los Angeles has many morally corrupt people such as gays and lesbians. It is important to understand these theories of terrorism in a practical way in order to help save lives and understand and prevent terrorism.

Hate Speech Essay

Hate speech is a form of communication that discriminates against one person or one group. â€Å"Hate speech is a term for speech intended to degrade, intimidate, or incite violence or prejudicial action against someone based on race, ethnicity, national origin, religion, sexual orientation, or disability. The term covers written as well as oral communication.† (USA Education Guides). In many countries, the right to free speech is guaranteed under the constitution, however, it is a right that should not be used to discriminate, abuse or undermine other people. Many people do misuse of the rights that they have in a democratic society and it can often hurt others in many ways. Although freedom of expression should be respected, hate speech is a form of discrimination that should be punishable by law. Many people believe that freedom of expression gives them the right to talk about absolutely everything and they can really talk about everything, as long as it does not discrimina te against another person. Hate speech ridicules and belittles people who do not need to hear it. Freedom of expression has to be a limit; the right of freedom of expression is not absolute because it can influence the other people’ life. People cannot say anything calumnious or slanderous without consequences, like be punishable by law. As a famous phrase says: â€Å"your right ends where the other’s right begins†. It means that the right of a person ends from the moment that this person interferes negatively in the life of another person. The right of people is about their own lives. People have the right to have whatever views they would like. However, having a view and mistreating others are two very different things. A person can have any view they like as long as it is simply their view. According to Marsden Rachel, In support of a democratic community, people can do anything they want until their behavior violates anyone’s freedom. Thenceforth, the government must to intervene in, if only to keep individual freedom. If the government doesn’t intervene in those situations, when interference would be required to adjust the situation, then the situation can stay out of control until the time when major providences will be taken. (Rachel). People who defend hate speech think that the society should know how to deal with the opinions of others but they forget that people who are discriminated against can be excluded from society because of hate speech. People should learn to listen to criticism, which can be constructive, not insults, which are malicious. Criticize a person can be a good thing, giving opinions to improve the person and it something that should be done, with respect, by everyone. Insult is a verbal violence which aims to humiliate and belittle others. People became isolated, can get sick and sometimes may commit suicide when they are victims of hate speech because it can change their behavior. According to a research conducted by some professors in the Syracuse University, correlation between hate speech and suicide rates remains constant. Some people committed suicide after be victimized by the society due to sexual orientation, race or religion, for example (â€Å"Correlation†). When a person practices hate speech, it can influence other people to do the same thing, like a â€Å"snowball† effect, increasing the withdrawal of discriminated people from society and friends. Everybody has the right to ra ise children according to their family’s beliefs. However when parents teach their children to discriminate against other people, hate speech will spread around the world; children should not be raised to discriminate others. Children should learn from birth that discrimination of other people is wrong regardless the religion, for example, and that everyone is equal because children are the future of society. This idea about ridding children of hate speech should be a global consensus. Children should play with other children of another religion, race, colour, ethnic, origin or sexual orientation, for example. It is important because the children should learn with different people and new cultures to see that hate speech is not necessary because all of them are equal. Family’s beliefs are to keep the family tradition and raise children, and a family’s beliefs must respect other family’s beliefs. Some people think that anyone who does not belong to predetermined standards by society should be eliminated from society. This kind of thinking can be considered the most advanced stage of hate speech and it can reach dangerous proportions. Genocide is an extreme action caused by hate speech and it is one of only a few kinds of attitudes that is identified as a crime under international law, similar to other cruel crimes. People must learn to accept, to adapt and to live toge ther with different people. The world would be boring if everyone was the same in everything. Each person has a role in society and nobody is more important than others. A person has the right to be like the person is and he or she should not change to please others. Everyone has to realize how dangerous hate speech can be and the consequences that it can generate. According to Arthur Joyce, hate speech is a harmful thing that can affect the people’s behavior because of its strength. The violence can also be caused by words, not only by physical violence and an example for it is the killing of the people who promoted abortion in the USA. Hate speech develops separation and bigotry; it also damages people who are discriminated. (Joyce & Tatchell) Just because a person is different and is out from â€Å"society’s standards†, this person must not be discriminated against, humiliated nor required to listen to hate speech from others just because the others can say a nything they want. Therefore, people who practice hate speech should be punished by law. Freedom of expression must have a limit, children can be raised according to family’s beliefs, but respecting others, people must learn to live together with others and people who practice hate speech should be punished in order to have a society with justice and equality where people are united and without discrimination. Hate speech is not only hurtful but it can kills discriminated against people in its most advanced stage. Think of hate speech as a disease with a cure. The cure is education and awareness together with personal empathy for others. Every people who practices hate speech and offends others should be punished by law with imprisonment, fine or volunteer work, depending on the case. Works cited: Arthur Joyce, Peter Tatchell. â€Å"Argument – Should hate speech be a crime?† New Internationalist. Dec 2012. New Internationalist Magazine. 25 Jul 2013. â€Å"Correlation between hate speech and suicide rates remains constant†. News Medical, 13 Aug 2004. < http://www.news-medical.net/news/2004/08/13/4050.aspx>. 29 Jul 2013. â€Å"Glossary of American Academic Terms†. USA Education Guides. . 25 Jul 2013. â€Å"Hate speech†. Article 10. . 29 Jul 2013. Marsden, Rachel. â€Å"Your Rights End Where Mine Begin†. Copyright 2011. . 29 July 2013. Slick, Matt. â€Å"What is Hate Speech?†. CARM. . 30 Jul 2013. â€Å"When is it hate speech?: 7 significant Canadian cases†. 12 Oct 2011. CBC News. 24 Jul 2013.